Relevant and targeted Content Marketing is the key to keeping your current customers engaged and allows you to attract warm leads to your website.
But what exactly is content marketing?
“Content Marketing is a communication technique of creating, curating and distributing relevant and consistent content that your customers or potential customers will find interesting and valuable”
Taking control of your brand, values and stories that you share is one of the most important things to do in achieving your ultimate goal of owning the conversation around your product or service.
Putting content out there does not guarantee that it will be read, liked or shared. However creating quality content that is relevant, interesting or informative for your audience in a regular manner will make you stand out from the competition.
Working with you, we will develop a plan around your products/services that allows content to be created, curated and delivered to attract new prospective customers and keep an existing customer interested in buying more.
This content will be written in a tone of voice that is right for your organisation from using formal academic language through to a more casual and lighthearted approach.
The content will normally be uploaded to your website in the form of blog articles, press releases, whitepapers or thought leadership articles. This is then promoted via all the relevant social channels and PR channels for your business in a consistent and timely manner.
We have a team of professional writers who will ghost write your blogs and articles, therefore releasing you to concentrate on running your business instead of thinking what the next blog should be about. The articles can be created from desk research or by interviewing the most knowledgeable person in your business.
All content is created to an agreed schedule that is right for your business and will be published and promoted on your behalf once approved.
Contact Us today to start to build your Content Marketing plan.